First Niagara Bank website relaunch

First Niagara came to us in 2011 with a very dated and vanilla website. I was part of the team that was tasked with quickly relaunching and "humanizing" their site. I assisted the creative director by specifying visuals, designing the iconography and navigation, instructing developers, and laying out page types following wireframes. The team effort resulted in a unique, personable banking website that went up in less than 8 months and received accolades from users, the client and the industry alike.

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Home page with life event product slider

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Insure and protect home page

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Plan and invest home page

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Inside product page with lifestyle slider—credit cards

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Icons designed for the website and mobile banking app.

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A link to this demo of the new site was available on the home page and also emailed to customers when the new site launched.

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