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Follow-up email
Follow-up email

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Landing page with sign up form
Landing page with sign up form
This lead generation campaign for Xeikon Digital Printers demonstrated the capabilities of the Xeikon digital label and printing presses. The breakthrough personalized mailer was followed up with a personalized email that encouraged recipients to register for a demonstration appointment via a custom PURL. Over 6% of recipients registered for an appointment and to receive a Hot Sauce of the Month Club membership.